Chrome is marking its 10th anniversary in the Kenyan market.
For a decade, Kenyans have been enjoying the brand of spirits produced by East African Breweries Limited (EABL), which includes Chrome Vodka and Chrome Gin.
How many Kenyans will Chrome reward?
To celebrate the milestone, EABL is set to reward over 110,000 consumers across the country with over KSh 34 million in prizes as part of the Chromoka! Kwachu Maprize Galang Campaign.
Source: UGC
Among them are 10 lucky winners who will walk away with KSh 1 million each.
The Chromoka National Consumer Promotion (NCP) is rewarding, inviting consumers to engage with the brand and win incredible prizes.
These prizes are thoughtfully curated to resonate with Chrome’s anniversary and cultural pillars, designed to empower and inspire.
Source: UGC
Kennedy Mutula, the marketing manager, Kenya Breweries Limited (KBL), explained that Chromoka is about celebrating and rewarding the company’s consumers for being with the firm for a decade and a nod to the excitement of what the next decade will hold for Chrome.
“We have meticulously curated prizes that align with our brand’s values and directly contribute to the cultural landscape. Imagine an aspiring creator receiving a content creation masterclass that propels their career, or individuals winning cash rewards that can fuel their ambitions. To mark our 10th anniversary, we are especially excited to be rewarding 10 lucky winners with KSh 1,000,000 each. These are the impactful moments we aim to create. We anticipate rewarding over 110,000 consumers through this campaign, fostering a sense of excitement and shared celebration across the nation,” Kennedy said.
How can Kenyans win Chrome prizes?
To participate, simply purchase a bottle of Chrome, scratch the label to reveal the code, and send it to 22110.
Chrome reiterated that it is committed to promoting responsible consumption, and as such, the Chromoka NCP is strictly open to individuals of legal drinking age.
Source: TUKO.co.ke
