Waziri 1xCup officially presented the new stage of the season in Webuye. The press conference brought together more than 10 newsrooms, local leaders, and representatives of the football community. Organisers announced the season’s key updates, presented the draw format, and outlined the project’s social impact supported by the title partner 1xBet.
Source: UGC
Context: Roadshow as the starting signal
On October 15, a branded roadshow truck featuring Sokoto, MC Wayne, three promoters, a photographer/videographer, and a DJ departed the city center at 10:00. The route covered the county’s busiest shopping areas. At each stop, the team ran activations and gifts:
● Branded T-shirts/caps
● Reflective vests
The roadshow announced the tournament dates, the title partnership, and the list of participating teams.
Highlights from the October 16 press conference
Invited guests included the area Member of Parliament and the Chairman of the Football Kenya Federation (FKF). Speakers emphasized the tournament’s role in developing sport and local communities, and presented the season’s priorities: quality match organization, support for women’s teams, opportunities for young players, and continued social initiatives around football.
Elena Zhdanova, 1xBet representative, noted:
“1xBet supports systemic change in the sports ecosystem. The Waziri 1xCup season showcases talent, raises the visibility of teams, and strengthens communities through education, safety initiatives, and access to sport for both women and men.”
Draw and season format
Organizers announced the team draw. Priorities include equal conditions, a transparent bracket, and clear group formation criteria. The match schedule will be published in the coming days on the tournament’s and partners’ official platforms.
Social responsibility and community development
Waziri 1xCup has grown into a platform for positive regional impact. Alongside matches, social activities, small-business support, and programs for Kenyans are expanding. In previous seasons, with assistance from 1xBet, a car wash, beauty salon, and grocery shop were launched.
1xBet provides team kits, strengthens women’s football, develops communication opportunities for clubs, and helps attract new fans through engaging activations and media support.
Salim Waziri, tournament organizer:
“The goal for the season is a high-quality bracket, strong participation of women’s teams, and a visible social impact of the tournament. Together with 1xBet, we are setting the right pace and organizational standards.”
What’s next
● Publication of the calendar and draw results
● A series of activations focused on social impact and Kenya’s development
● Regular updates on the season’s progress via official channels
Waziri 1xCup 2025 is a tournament with a clear sporting structure and lasting social effect. The season promises momentum, equal opportunities for teams, and new growth stories that build trust in Kenyan football.
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Source: TUKO.co.ke
