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- Pay television company MultiChoice Kenya announced decoder and installation costs for DStv and GOtv
- This followed a massive drop in subscriptions after the firm increased the costs for different packages
- The firm announced that its high-definition DStv Zapper decoders will now cost KSh 850 instead of KSh 1,199
TUKO.co.ke journalist Japhet Ruto has over eight years of experience in financial, business, and technology reporting, offering insights into Kenyan and global economic trends.
Pay television company MultiChoice Kenya has reduced the price of its decoders by up to KSh 349, including installation accessories, in an effort to halt the decline in subscriber numbers.
Source: Facebook
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The cost reduction came after the company raised the cost of its packages for the seventh time in less than three years in order to prevent revenue losses due to a drop in subscribers.
What are the new DStv and GOtv decoder prices?
The firm announced that its high-definition DStv Zapper decoders will now cost KSh 850 instead of KSh 1,199.
Meanwhile, GOtv decoders are now priced at KSh 799 instead of KSh 999.
The GOtv antenna is now KSh 700, down from KSh 1,000, while the DStv dish kit retails at KSh 1,650 from KSh 2,000.
GOtv targets consumers whose financial situation prevents them from purchasing DStv packages.
Why did Multichoice cut DStv and GOtv decoder prices?
According to MultiChoice Kenya’s managing director, Nzola Miranda, the offers are valid until December 31, 2025.
“These deals are our way of thanking our clients for their support and loyalty while extending an invitation to new clients to become a part of our expanding family,” Miranda explained.
The move demonstrates how the company has responded to changes in the market and competitive pricing in Kenya’s television sector.
The cost cuts came amid a large-scale subscriber exodus due to expensive packages and the growth of illegal online streaming platforms.
MultiChoice Kenya is eager to turn around its declining local market fortunes amid harsh economic times.
Source: Facebook
It’s unclear, however, if the price cut would stop the decline in subscriber numbers.
In the year ending in June 2025, almost 80% of DStv’s active subscribers quit, leaving it with 188,824 active members, down from 1.19 million the previous year.
Who owns DStv and GOtv?
As the company faced financial challenges, the Competition Tribunal of South Africa approved the sale of all of Multichoice’s shares.
This followed a proposed merger between French media conglomerate Groupe Canal+ SAS (Canal+) and the South African pay-TV giant.
After oral arguments from important stakeholders during a two-day hearing on July 17 and 18, 2025, the tribunal approved the merger.
As a result, Canal+ will purchase up to 100% of MultiChoice’s issued ordinary shares.
LicenceCo, the company that owns MultiChoice’s broadcasting license, will be separated from and left out of the deal to adhere to local broadcasting regulations that forbid foreign ownership.
Once a major player in the African media landscape, Multichoice has seen a drop in subscriptions in several important markets.
Subscriptions to DStv and GOtv have significantly decreased in Kenya, Nigeria, Angola, and Zambia.
Source: TUKO.co.ke
