Interview: Terence Hove, Exness Senior Financial Markets Strategist
As Africa solidifies its position as a financial gateway, Cape Town has emerged as a focal point for fintech innovation and investment.
With its new regional office in the city, Exness is strengthening its local foundation and deepening its support for traders across Sub-Saharan Africa.
To learn more, we spoke with Terence Hove, Senior Financial Markets Strategist at Exness, about how this milestone enhances local participation, builds trust, and connects African traders to global opportunities.
Source: UGC
From your perspective as a market strategist, what does this mean for the region’s trading community?
Traders across Sub-Saharan Africa are becoming more sophisticated. They want real-time insights, local relevance, and brokers who truly listen and support them. I view this office opening as an important step in connecting global market expertise with local opportunities.
Having a physical base allows us to engage directly with traders and adapt our platform to the realities of African markets. The insights we gather here help our teams understand what really matters, from popular instruments and emerging sentiment trends to how global shifts influence local portfolios.
This office represents Exness’ long-term commitment to the local community. It demonstrates that we are part of the region’s trading ecosystem, dedicated to helping it grow sustainably and giving traders the transparency and analytical depth that define Exness globally, through a distinctly African lens.
How would you describe the trading landscape in Sub-Saharan Africa today? What trends are you seeing?
It’s a dynamic landscape, diverse, ambitious, and constantly evolving. More traders are approaching the markets strategically rather than emotionally, supported by better access to education and reliable information.
Across the region, trading schools, online communities, and mentors like our own Exness Team member, Pro Kojo Forex, are making trading more accessible. They demystify the markets for people who may have never considered trading before, leading to more informed and confident decisions.
We’re also seeing rising interest in instruments such as gold, oil, and indices, while crypto remains a hedge against currency volatility. Today’s African trader is analytical and expects brokers to share that mindset through transparency, speed, and integrity.
What challenges do traders in the region face, and how can brokers help address them?
The biggest challenge isn’t volatility; it’s trust. Many traders across Sub-Saharan Africa have dealt with unlicensed brokers making unrealistic promises, which has hurt confidence in the trading community.
Trust isn’t built through flashy offers. It comes from transparency, regulation, and consistency. Reliability goes beyond good execution or tight spreads, it’s about having someone to turn to when support is needed, with a real team, a local presence, and accountability.
That’s why our Cape Town office is so important. It brings us closer to traders, not just digitally but personally. They now have access to professionals they can speak with directly. For me, that’s the foundation of trust: being visible, available, and consistent over time.
As Exness deepens its commitment to Sub-Saharan Africa, how do you see the region’s trading community evolving—and where does Exness fit into that transformation?
The evolution is happening fast. Traders are becoming more analytical and globally aware, focusing on long-term consistency rather than short-term gains. They are also more eager to learn and build sustainable habits.
Better technology and access to reliable brokers are raising expectations. Traders now understand what quality service means, which is transparency, fair conditions, and responsive support.
Exness’ role is to meet this new generation where they are: informed, ambitious, and disciplined. We provide the infrastructure, tools, and education they need to grow sustainably, while staying connected to a broker that truly understands their local reality.
Looking ahead, how do you see global and regional markets evolving, and what should traders in the region focus on as we move into 2026?
Global markets are shifting as inflation eases and central banks adjust their policies. Traders are now paying closer attention to gold, major currencies, and energy markets, which are highly sensitive to these macroeconomic changes.
These developments bring both opportunities and challenges. Success in 2026 will depend on understanding global signals and using data and diversification to manage volatility effectively. If 2025 was a year of adaptation, 2026 will be a year of precision, applying analysis, discipline, and technology to trade with confidence in an increasingly connected world.
For Terence Hove, Exness’ presence in the region represents more than expansion. It is about partnership and accountability. As traders across the continent become more informed and empowered, Exness aims to stand beside them with transparency, reliability, and insight.
(Sponsored)
Source: TUKO.co.ke
