- Airmars has officially entered the Kenyan market and selected Nairobi as its regional headquarters for East Africa
- CEO Paul Wang said Kenya is the firm’s first African operational base due to its strong digital ecosystem and regional influence
- Airmars plans to create jobs by partnering with local distributors, retailers, service centres and potentially establishing assembly units
Elijah Ntongai, an editor at TUKO.co.ke, has over four years of financial, business, and technology research and reporting experience, providing insights into Kenyan, African, and global trends.
Chinese electronics manufacturer Airmars has entered the Kenyan and the East African market.
Source: UGC
The company has selected Nairobi as its regional headquarters for East Africa in a move that underscores growing confidence in Kenya’s economy and strategic market position.
Airmars market launch
Airmars CEO and Founder Paul Wang said Kenya offers a strong entry point into Africa, making it the firm’s first operational base on the continent.
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“Kenya is our first market in Africa, and we are proud to set up our African headquarters in Nairobi. This country will be our gateway to the wider region,” Wang said during the launch.
The company unveiled its product line during a launch event where it showcased AI-powered accessories designed for modern consumers.
Airmars introduced multiple smart devices, including power banks, fast chargers, smart watches, earphones, audio gadgets, smart glasses, car accessories, and flash-charging kits.
The products are engineered with artificial intelligence optimisation, a feature the company says will enhance efficiency, usability, and durability.
Airmars collaborations and partnerships
He added that the company intends to establish partnerships that will create employment opportunities across the supply chain.
Airmars plans to collaborate with local distributors, retailers and service centres and has signalled openness to setting up assembly lines in the future.
Wang said the initiative will support job creation and capacity building as consumer demand expands.
Source: UGC
Why did Airmars choose Kenya
Sales Director Carter Yang described Kenya as one of Africa’s fastest-rising electronics markets, driven by the high digital adoption among young consumers.
He said the company’s products meet global technical, safety and durability standards and are tailored for high-use environments such as e-commerce, education, mobility and home entertainment.
“These devices are long-lasting, reliable and fully approved by relevant authorities. The Kenyan market is ready for quality, and we are here to deliver exactly that,” Yang said.
Yang also highlighted Kenya’s favourable diplomatic ties with China as a driver of investor confidence and seamless market entry.
The company expects growing adoption of digital services, online transactions, streaming platforms and youth-driven consumer spending to support its growth in Kenya and beyond.
Source: TUKO.co.ke
