PUBG MOBILE and Safaricom (NSE: SCOM) through its youth platform, Safaricom Hook, today announced the launch of an exclusive data bundle aimed at reshaping the mobile gaming landscape for Kenyan youth.
Source: UGC
The limited-data proposition offers players exceptional value by providing a complimentary bonus bundle that doubles their purchase. For instance, customers who buy 1.5GB PUBG Data Bundle receive an additional 1.5GB at no extra cost. This offer is designed to lower the cost of entry into the gaming battleground and keep communities connected during a season marked by major global esports moment
The headline offer, branded:
“Get 1.5GB Free Data — More Data, More Chicken Dinner!”
…allows Kenyan gamers to activate their bundles instantly via USSD by dialing *544# or *555#, selecting PUBGM Bundles, and doubling their data at no additional charge.
Breaking Barriers to Play
Kenya leads the region in mobile internet adoption and digital youth culture, but high data costs have remained one of the most cited limitations for long-form mobile gaming. Through this partnership, Safaricom and PUBG MOBILE are offering a way for young consumers to play more, affordably, and stay in the game longer.
Market surveys across Africa consistently show that esports-leaning gaming communities,grow fastest when access friction is removed and social identity is reinforced — a core pillar of the collaboration between PUBG MOBILE and Safaricom. The new offer gives players the data confidence to download updates, play scrims and spend more time with friends in combat without fear of burning through their monthly bundle too quickly.
A Local Collaboration with Global Impact
The campaign is launched during a period when global publisher KRAFTON continues expanding the social footprint of PUBG MOBILE esports, especially corresponding with the upcoming PMGC entertainment invitational matches, African champion representation in Thailand, and offline fan gatherings in Kenya.
This telecom-gaming alliance is not just a commercial activity — it’s a lifestyle statement.
“We want Kenyan youth to experience world-class PUBG MOBILE performance without paying world-class data prices,” said Brian Gu, Head of PUBG MOBILE Africa.
Who Benefits from This Offer?
- New Players who want more data to download the game, updates, and try new features.
- Competitive Esports Fans who spend extended hours training and watching tournaments online.
- Casual Players and Creators who like to record highlights, make humorous skits, and engage socially.
- Returning Users who need an affordable push to reactivate their daily gameplay rhythm.
Campaign Highlights Recap
1. 3GB total data experience — Pay for 1.5GB, get 1.5GB extra (FREE).
2. Ultra-fast activation via USSD — Dial *544# or *555#.
3. Designed for long-form engagement — Less fear, more playtime.
4. Timed alongside global esports fever — Huge emotional amplification window.
5. Youth, fun, community-led growth — Built into Kenya’s digital participation culture.
Availability & Duration
The Safaricom × PUBG MOBILE data bundle offer is available nationwide to all users from now until December 31, 2025. No contracts, no data tricks — just pay less, play more, stay connected longer.
About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, is the global gaming phenomenon that took the world of interactive entertainment by storm in 2017.
PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Tiktok,Instagram, Youtube.
Source: TUKO.co.ke
