On this Valentine’s Day, hearts beat a little faster, and expressions of love are at their loudest.
Source: Original
STEAM Energy Drink marked this day of love as a day of true joy, proving that the best gift is not only flowers and chocolates but also the fuel that keeps the flame of love burning and life energised.
How did STEAM Energy Drink surprise Kenyans on Valentine’s Day?
While lovers were exchanging tokens of their love in Kenya, STEAM Energy Drink surprised its loyal fans with unforgettable gifts.
This marked the end of the national campaign “Jibambe na STEAM” with grand prizes that put smiles on the faces of the winners and the best energy in their hands, reminding us all that true love, just like great energy, lifts you up when you need it most.
The campaign peaked on Valentine’s Day on Saturday, February 14, at Nairobi’s Greenspan Mall, where the top prize winners were celebrated in an award ceremony full of fun.
Which prizes did Kenyans win on Valentine’s Day?
Shabir Rashid from Mtwapa won a 55-inch Smart TV; Edwin Reuben Chomba from Nairobi won a powerful subwoofer, while Mohamed Mgandi Ndura from Nyali won a new smartphone.
For the winners, the moment felt personal and meaningful.
“I usually see these promotions and never imagine I would be the one winning. When I got the call, I thought it was a joke. My children are very excited about the TV, so this really means a lot to us,” said Rashid, a store manager and father of three from Mtwapa.
Chomba, a 26-year-old tech enthusiast from Nairobi, shared his excitement.
“Getting the message that I had won the subwoofer was a real shock. It is a great way to start the year.”
For Mohamed Ndura, a university student passionate about technology and agriculture, the timing felt perfect.
“As a student, a new smartphone makes a big difference. I am really happy and thankful for the win.”
The ceremony was more than a prize-giving moment. It became a celebration of the everyday Kenyans who make STEAM part of their routines, celebrations, and busy lifestyles.
Source: Original
How did Kenyans participate in the STEAM campaign?
The campaign reached customers from big retailers such as Naivas, QuickMart, Eastmatt, Khetias, Mathai, and Magunas.
Through a “Buy, Scan, and Win” activity, participation was easy and enjoyable.
Customers bought STEAM Energy Drink, entered their receipts for weekly draws, and scanned the QR code on the bottle neck tag.
Social media was also very important. Kenyans used the hashtag #JibambeNaSTEAM to submit images and videos that were influenced by weekly themes, including joyous festivities and sympathetic “Njaanuary survival” tales.
The entries captured real-life moments where energy, resilience, and enjoyment matter most.
Why is STEAM Energy Drink gaining momentum?
The high level of engagement shows how popular STEAM is becoming in Kenya’s energy drink market, where it is still one of the fastest-growing energy drink brands.
Industry accolades that demonstrate the brand’s rising consumer appeal have also helped it establish itself as the most popular energy drink.
Fans can follow and participate in the online discussion by using the hashtag #STEAMLoveAtFirstTaste.
Source: Original
Which award did STEAM Energy Drink bag?
The campaign builds on the STEAM brand’s success in 2025, which saw it acknowledged at the Kenya Beverage Excellence Awards 2025, which took place at the Hyatt Regency Hotel in Nairobi in November.
STEAM was recognised as Kenya’s Most Preferred Energy Drink at this national industry event, highlighting its dependable quality and long-lasting appeal among local customers.
Additionally, the brand’s Power Up Game On campaign was named First Runner-Up for Best Marketing Campaign of the Year and commended for its inventiveness and engagement with Kenya’s youth.
The recently launched STEAM Recharge won the Most Preferred New Beverage Concept award for its refreshing, customer-focused formulation.
During the same event, Kenafric Beverages and Bottling Limited was recognised as Runner‐Up Manufacturer of the Year, underscoring its commitment to quality production and innovation in the beverage sector.
Source: TUKO.co.ke
